Puccini’s Deli & Specialty Foods
Bringing the best of Italy to more customers
Puccini’s Deli was born from an appreciation for fine food, passed down from generation to generation. Puccini’s developed a thriving business by staying true to Mediterranean traditions and focusing on cherished family recipes.
The client wanted to expand their business. They planned to offer branded sauces, an expanded hot menu and events. The events involved bringing the best of Italy to peoples’ backyards by cooking their specialities, like wood fired pizzas, at customers’ homes.
Puccini’s had an established brand and community behind them. But their marketing materials were disjointed and lacked a cohesive visual style. To make their brand shine, new marketing materials were created that stayed true to their values, while creating a strong visual unity.